Kamis, 21 Februari 2019

LESSON 14

Suggesting a new business to be operated for gaining a competitive advantage.

Product Manager     : Good Morning everybody. Firstly I’d like to thank you all for coming. Today we will have a meeting about our new product. Let’s get started. In today's modern era, we all certainly need tools that can facilitate and help us in our daily activities. So, at today's meeting I will present about the new products that our company will launch in order to create the latest innovations in the electronics field.
Sales Manager          : It sounds good, because the product is unique so we can compete by creating the latest innovations.
Marketing Manager  : What is the product description?
Product Manager     : Okay thanks. The speaker fan is cuboid with dimensions of 360x300x760mm and weighs only 2 kilograms so that it can be moved so easily. There is an auto swing that can activate air circulation mode horizontally (right-left) so that it can deliver cold air evenly throughout the room. For the fan section, this fan speaker has 3 turbos that the user can choose according to their needs. After that, the speaker section is placed on the right and left side with the super bass. To play the music you want, you can use a CD or USB that is connected directly to your handphone. Coupled with touchscreen facilities to select the desired song and can change its settings into radio mode. There is also a microphone port if you want to use a microphone as a speaker. The Speaker specifications are very sophisticated and can compete with other speakers because Spifan has a Maximum SPL Output: 134 dB, Frequency Range (-10 dB): 31 Hz - 150Hz and Frequency Response (± 3 dB): 42 Hz - 150Hz. The sound produced is very clear and large.
Marketing Manager  : What about the power needed? Surely the wattage needed is very large
Product Manager     : The power needed for this fan Speaker is very low, which is only 35 watts. Besides that, if the power suddenly turns off due to power failure or the product wants to be moved to a place that is not reachable by an electrical outlet. We can still use the product comfortably because the product will automatically store power when it is connected to a power source, so that when the power source is off the product can still be used.
Sales Manager          : I agree with our new product idea. Very efficient and power efficient. This will attract buyers who are afraid of the amount of electricity used.
Product Manager     : Yes, of course. Because the new product offered has many uses that are very helpful. If we want to cool the room without using speakers, we can just turn on the fan and vice versa. Spifan is perfect for activities or events that require microphones and their music and at the same time can cool the room.
Marketing Manager  : I don’t agree with the product because the materials and equipment needed must be expensive and this will affect the selling price. And if the selling price is high, middle-low consumers are less interested in buying it.
Product Manager     : For the price problem, you don't need to worry. The materials and equipment we use are of good quality at low prices, because the materials used are imported materials so that the price of raw materials can be reduced. For the selling price itself, we will sell it for Rp. 1,500,000, the price is already far below the market price of an ordinary speaker without any other facilities such as a fan. I think this will attract consumers who often do activities that require a speaker, microphone and air conditioning.
Marketing Manager  : Okay, if the product price planning for the products and specifications offered is very good at an affordable price. I really agree with our latest product
Product Manager     : Okay if all product descriptions and their uses and prices are clear. I think today's meeting is quite a lot, hopefully our latest product can be successful in the market and can compete by creating the latest innovations and don't forget to prioritize product quality. Thank you for your attention. Good morning
All Group Members : Thank you sir, hope our products are successful. Good morning

Tidak ada komentar:

Posting Komentar