LESSON 15

The term’s planning for a unique but promising business to do in 2019.

Two businesses for 2019 are veils and online furniture. Fashion trends are growing very rapidly in the midst of society. Like the trend of hijab which from time to time continues to grow very rapidly. Now hijab is not just a tool used to cover the nakedness but has entered the realm of fashion. Therefore hijab business opportunities can be said as one of the promising business opportunities. The hijab business is one of the promising businesses with the need for hijab which continues to increase from time to time. The potential of the hijab business is very promising with very bright future prospects. 

Until now, the growth of the hijab business showed a number that increased significantly. Especially in Indonesia, where the majority of the population is Muslim, making hijab is very prospective.

The second promising business for 2019 is online furniture. With the population increasing steadily, housing needs are increasing, making demand for furniture also increasing. In addition to the increasing population growth in Indonesia, this business opportunity is still wide open because there are also many requests from restaurants, inns and there are also requests from abroad.

The market share of the two types of businesses is different, such as the vast market share hoods targeted at women ranging from teenagers to adults, supported by a majority of Indonesian Muslims. The market share for online courses is for people ranging from children to teenagers while the furniture business is the people who are building houses, hotels and others.

In terms of the benefits of the two businesses it is very profitable with little capital but able to reap profits of up to millions of rupiah. By utilizing technology some of the 2 types of businesses above are not requiring large capital, the marketing range is very broad, easier and simpler. But the strategy to gain big profits is to pay attention to the right marketing.

LESSON 14

Suggesting a new business to be operated for gaining a competitive advantage.

Product Manager     : Good Morning everybody. Firstly I’d like to thank you all for coming. Today we will have a meeting about our new product. Let’s get started. In today's modern era, we all certainly need tools that can facilitate and help us in our daily activities. So, at today's meeting I will present about the new products that our company will launch in order to create the latest innovations in the electronics field.

Sales Manager          : It sounds good, because the product is unique so we can compete by creating the latest innovations.

Marketing Manager  : What is the product description?

Product Manager     : Okay thanks. The speaker fan is cuboid with dimensions of 360x300x760mm and weighs only 2 kilograms so that it can be moved so easily. There is an auto swing that can activate air circulation mode horizontally (right-left) so that it can deliver cold air evenly throughout the room. For the fan section, this fan speaker has 3 turbos that the user can choose according to their needs. After that, the speaker section is placed on the right and left side with the super bass. To play the music you want, you can use a CD or USB that is connected directly to your handphone. Coupled with touchscreen facilities to select the desired song and can change its settings into radio mode. There is also a microphone port if you want to use a microphone as a speaker. The Speaker specifications are very sophisticated and can compete with other speakers because Spifan has a Maximum SPL Output: 134 dB, Frequency Range (-10 dB): 31 Hz - 150Hz and Frequency Response (± 3 dB): 42 Hz - 150Hz. The sound produced is very clear and large.

Marketing Manager  : What about the power needed? Surely the wattage needed is very large

Product Manager     : The power needed for this fan Speaker is very low, which is only 35 watts. Besides that, if the power suddenly turns off due to power failure or the product wants to be moved to a place that is not reachable by an electrical outlet. We can still use the product comfortably because the product will automatically store power when it is connected to a power source, so that when the power source is off the product can still be used.

Sales Manager          : I agree with our new product idea. Very efficient and power efficient. This will attract buyers who are afraid of the amount of electricity used.

Product Manager     : Yes, of course. Because the new product offered has many uses that are very helpful. If we want to cool the room without using speakers, we can just turn on the fan and vice versa. Spifan is perfect for activities or events that require microphones and their music and at the same time can cool the room.

Marketing Manager  : I don’t agree with the product because the materials and equipment needed must be expensive and this will affect the selling price. And if the selling price is high, middle-low consumers are less interested in buying it.

Product Manager     : For the price problem, you don't need to worry. The materials and equipment we use are of good quality at low prices, because the materials used are imported materials so that the price of raw materials can be reduced. For the selling price itself, we will sell it for Rp. 1,500,000, the price is already far below the market price of an ordinary speaker without any other facilities such as a fan. I think this will attract consumers who often do activities that require a speaker, microphone and air conditioning.

Marketing Manager  : Okay, if the product price planning for the products and specifications offered is very good at an affordable price. I really agree with our latest product

Product Manager     : Okay if all product descriptions and their uses and prices are clear. I think today's meeting is quite a lot, hopefully our latest product can be successful in the market and can compete by creating the latest innovations and don't forget to prioritize product quality. Thank you for your attention. Good morning

All Group Members : Thank you sir, hope our products are successful. Good morning

LESSON 13

People nowadays like to spend their money for a thing that is trending right now. Especially for woman, the trending one is about a makeup. Makeup is an important thing that women should wear and bring in daily life. Our innovation is making an unique and useful makeup that attract women to buy and use it. It’s about the package and the function. Our brand named “FULA FULA Beauty”.

Our company is having collaboration with two of famous snack brands who called Oleo and Poki Poki co. We create the package seems like Oleo and Poki Poki package, but the makeup still from our company. The packages have different style, for the compact powder we use Oleo package for our package because it has round shape like Oleo. And for the lipstick, we use Poki Poki package for the lipstick package because both of them like a stick, so we can combine that.

For the makeup, we also use best ingredients for making them better from the other brand. The compact powder and the lipstick are long lasting and safe for woman and girls. It stands for a whole day without touch up. It has been tasted to the tasters such artists, college student, housewife, and others. Our compact powder is also moisturized and brightened skin. We guarantee our makeup could compete with the other brand. It is because the makeup from the other brands aren’t unique. Surely women choose unique and long lasting makeup for their daily life. So they will choose us as their brand makeup.

Unique and useful makeup is important to many girls in this world. So we are glad to make such a makeup brand like this one. We gained the profit, and they gained their beauty after using our safe makeup brand. We also glad if they are satisfying.

FORMAL INVITATION

FORMAL PRESENTATION

Giving a formal presentation

Manager Product : Good morning everybody. Firstly, I would like to thank you all for coming. My name is Brisia Jodie, I am a product manager of PT Citra Elektronik. Today I want to present about our latest product innovation. Lets’get started.

Nowadays, we need tools to ease and help ourselves in our daily live. So,  in today’s meeting, I’m presenting our newest product that will be launced. This launching is done in order to cath up with technology development and create new inovatin in electronics. New product that we’ll launch  is an electronic tool that combine between speaker and fan. It’s called “SPIFAN”. This  product helps users to play  music with the highest volume and cooling the room at the some time. It is suitable for the event attended by a lot of people.

This SPIFAN has cube  shape with dimension 360x300x760 mm and has a weight 2 kg so it can be moved easily. There’s an auto swing than can activate the air circulation mode horizontaly (left and right), so it can deliver cold air evenly to the entire room. On the fan part, it has 3 turbos that can be choosed by users as needed. And then the speakers are placed on left and right side with the super bass. We can put cd or connect the usb through he phone to play the song that we want. It also has touchscreen to choose a song and it con change  to the radio mode. It also has a port of microphone if you want to use microphone as a the other speaker. The specification of the speakers are very sophiscated and this speakers can compete with other speaker, because “SPIFAN” has maximum SPL (sound pressure level), output : 134 dB, frequency range (-10 dB) : 31 HZ – 150 HZ and frequency response (± 3 dB) : 42 HZ – 150 HZ. So, it produces very clear and big sound.

With Spifan you will certainly get a variety of attractive facilities. Make your activities easier and fun with spifan. So many of my presentations about our latest products. Are there any questions?

Audience               : Before, I would like to congratulate you on the newest product launch. I think Spifan is very innovative. I want to ask you, how about the electrical power needed by Spifan with such specifications? Will it need a large amount of electricity ?

Manager Product : The electrical power needed by Spifan is very economical, which is only 35 watts. Besides that, if the power suddenly turns off due to power failure or the product wants to be moved to a place that is not reachable by an electrical outlet. We can still use the product comfortably because the product will automatically save power when it is connected to a power source, so that when the power source is off the product can still be used.

Audience               : Oh waw, that sounds amazing. Thank you.

Manager Product : Thank you too for your question. Are there more questions?

Audience               : I want to ask you how much is the price of the product you are going to market with the very sophisticated specifications? Surely the price will be very expensive right?

Manager Product : Don’t worry about the price. The materials and equipments that we used are of high quality for cheap price, because the materials are imported. So that, the price of materials can be reduce. We will sell it around Rp. 1.500.000’-. the price is cheaper than market price of an ordinary speaker without any other facilities, such as a fan. I thought this will attract consumers who always doing activity that needs a speaker, microphone and also a fan. Because your satisfaction is our priority. So that’s an explanation of the innovative products that we will launch. Thank you for your attention.

Member of group :

Diaz Rianty Safitrie (28216074)

Gita Mawar Mawangi (23216070)

Larassati Anngita Putri (24216003)

Nur Ayna Angkat (25216534)

Olivia Shania Yudhistira (25216685)

Tiara Ary Gerindra (27216379)

CONTROLLING THE DISCUSSION IN A MEETING

Diaz             : Good morning, everyone! Thank you for coming here. In today’s meeting, we’re gonna discuss about advertising. First, I’d like to hear if anyone has opinions for methods of advertising?

Larassati      : I think print advertising is a good method.

Diaz             : Why do you think the method is good?

Larassati     : Print advertising is advertising on paper media such as newspapers. In my opinion, with this method anyone can see it. Everyone can read the news through the newspaper because the price of the newspaper is so cheap that anyone can buy it.

Ayna            : But print advertising is not effective in the modern era like now

Diaz             : Yes right, I think so.

Ayna          : Nowadays, it’s rare for anyone to read the news through the newspaper. people read news on the internet.

Larassati       : Why if he doesn’t have a gadget to access the internet?

Ayna           : Who doesn’t have a gadget at this time? That’s impossible. Yes maybe, but just some people

Diaz              : So do you have another opinion?

Ayna         : I think broadcasting advertising is a good method. broadcasting advertising is an advertising method that utilizes broadcasting channels such as television. This method is the most extensive form of advertising.

Gita              : But broadcasting advertising need a very expensive budget.

Diaz              : Budget is not a problem if the method is good.

Gita            : There is a better method with a budget that is not as expensive as broadcasting advertising.

Ayna             : I think that so impossible.

Diaz              : Okay stop! Stay conducive. What do you mean? Please explain.

Gita            : I Think Social media advertising is the good method. Social media has experienced growth in recent years. With social media, the reach is also very broad and the budget spent is not too expensive. Just a budget for endorsement an influencer.

Larassati       : Hmm.. that’s a good method. Indeed today social media is very influential.

Ayna             : Good, I think so.

Diaz              : That’s a very good idea. I really agree with you and I really appreciate the opinions of all of you. I will accept all your opinions as suggestions. That’s all for today’s meeting. Thank you for all of your idea.

Member of group :

Diaz Rianty Safitrie (28216074)

Gita Mawar Mawangi (23216070)

Larassati Anngita Putri (24216003)

Nur Ayna Angkat (25216534)

Olivia Shania Yudhistira (25216685)

Tiara Ary Gerindra (27216379)

MAKING AND RESPONDING TO SUGGESTION IN A MEETING

Olive   : Good Morning everyone, thank you for coming here. In today’s meeting, we’re gonna discuss our new business. As you know, the business we’re running is restaurant. The restaurant’s name is The Jungle. We serve Italian foods such as pasta, etc. our restaurant is designed quite unique, so the customers should follow the procedures we provide to order foods and drinks. Gita, please explain the procedures to us.

Gita       : Our restaurant has the concept of combining nature and modern technology. Customers can order foods and beverages through tablet that each table has. Customers could choose the menu that they desire on an application installed in the tablet. After done choosing, customers should click the order button on the app. Then, once the staffs receive the order, customers will be notified through the application. After that, customers will have to wait for about 15-20 minutes until the food is delivered to their table. That’s the procedures I have prepared.

Olive     : Well, thank you. Next we have Laras to explain the delivery order procedures.

Laras     : I actually have discussed this matter with my team. So, after the order is ready to serve, staff will deliver it to the customers’ table using food trolley. Using food trolley will minimize accident that migt occurs to waiters or waitresses. By using food trolley, waiter or waitresses could also deliver a lot of order to many customers’ table. That’s it.

Olive     : It’s quite nice. We have to balance the modern aspect and the usual ones. But, do you think that our business will survive in the midst of intense competition?

Ayna     : Well, I’m optimist that our business will grow and compete with other restaurants. Our place is going to be unique, designed with jungle concept that’s instagrammable. Teens, young adults, and kids these days like good decorated, unique and aestheticly pleasing places, so I think it will suit their taste. Plus, our restaurant is using modern technologies so it will save time and energy.

Diaz       : I have an idea. How if we create a playground area? So for parents who have children, they can enjoy their time while their kids are playing in the playground. The playground should be designed with jungle concept, so it will match the restaurants concept.

Tiara      : But, creating a playground will take much space. Decorations with jungle concept for our restaurants, I think is enough to make the children entertained and not bored. It will also cut down our cost for restaurants’s decoration. Wouldn’t it be better to add a few tables? Adding tables also means we could gather more customers and receive more income.

Olive     : That’s a good suggestion, how about deciding it by vote?

Gita       : Diaz’s idea is better in my opinion.

Ayna     : In the other hand, Tiara’s idea is more profit-oriented, which is our main goal as a business. I’ll go with Tiara’s suggestion.

Laras     : But, we have to prioritize our customers comfort. I agree with Diaz.

Olive     : Okay, so the final decision is Diaz’s suggestion. We have to make a good name for our restaurants first, so our business will have a good reputation and create a tight bond with the customers. It will make our business last long. Thank you for your time and your idea. Let’s meet again in the next meeting.

Member:

Diaz Rianty Safitrie (28216074)

Gita Mawar Mawangi (23216070)

Larassati Anngita Putri (24216003)

Nur Ayna Angkat (25216534)

Olivia Shania Yudhistira (25216685)

Tiara Ary Gerindra (27216379)